CT DOT "Beast"
“BEAST”
Problem
Many drivers, particularly younger ones, underestimate the dangers of texting behind the wheel, believing they can multitask without consequence. The constant urge to stay connected and respond instantly to messages creates a dangerous distraction, turning a moment’s glance at a phone into a life-altering mistake.
Solution
A text can wait—a life cannot be replaced. By highlighting the irreversible consequences of distracted driving, we aim to confront drivers with the reality that a single message is never worth the risk. Our message, “Every distraction is a beast. Don’t be the prey.” underscores the importance of choosing safety over distraction, reminding everyone that no conversation is worth a tragedy.
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