Kyleena
Video – Social on Facebook & Twitter, Rich Media Banners
KYLEENA LAUNCH CAMPAIGN
Because there can never be too many options for women who don’t want to get pregnant, Bayer Women’s Health launched a new intrauterine device (IUD) called Kyleena. Key global leaders from Bayer Germany were effusive in their praise of our creativity. Kyleena is officially their “biggest and best IUD launch ever” – having achieved 6-month sales that took sister brand Mirena 1 year to achieve.
UNBRANDED FACEBOOK ADS
Given the challenge to drive awareness of the brand given the tight FDA regulations and Facebook advertising guidelines, these units “reminder ads” for Kyleena played an important role in our launch creative.
2017 GLOBAL AWARDS
Direct to Consumer (DTC)
Medicines
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