Michael Field
Michael begins every idea with passion.
For over 20 years his passion and energy have been focused on developing innovative, creative experiences as an award-winning, hands-on, accessible creative leader with strengths in inspiring teams through collaboration, delivering “first-ever” thinking and executing with a clear vision to exceed expectations.
He has helped diverse industries evolve how they connect with people and businesses by tapping into emotional truths. From healthcare, information technology, automotive, entertainment, search, financial services, insurance, and media to name a few. He has led the development and execution of engaging programs through positioning, message, visual expression, and voice across a variety of platforms and formats.
He believes in the power of storytelling to create the most effective content, to immerse consumers into brand narratives and to deliver heartfelt, authentic experiences.
The only thing to rival his passion for award-winning storytelling is his desire to deliver beyond expectations.
He looks forward to continuing to produce outstanding results.
RESULTS
• Delivered over 7 million minutes of user engagement for GE
• Engaged over 1 million viewers on YouTube for Heineken
• Acquired over 23 million customers for Cingular Wireless
• Built a database of over 250K teens for Doritos
• Earned over $1Billion in deposits for HSBC Direct (9 months ahead of schedule)
HIGHLIGHTS
• First-Ever to leverage Twitter to launch Tweets into deep space – The Hitchhiker’s Guide to the Galaxy
• Delivered over 7 million minutes of user engagement for GE Healthymagination
• Launched First–Ever LIVE video in the banner space for GE
• Pitched, won and launched Acura video series “The Pitch” – Best Acura RLX sales quarter in 13 years
• Wrote, directed and produced 14 online short films for Life is Good Company
Michael is passionate about defining what’s next and redefining what’s possible.
AWARDS
Cannes Lion, Clio, The Global Award, Ad:Tech – Best of Show, The International Andy Awards, The One Show Interactive, The FWA Site of the Day, W3 Award by the International Academy of Visual Arts, Shorty Award, OMMA Award, Adweek, AdAge, and The New York Times.
Michael is married and the proud father of two boys.