michael field / executive creative director / writer

“VIDEO GAME”

Problem
Many drivers, especially younger ones, treat speeding as a thrilling game or challenge, failing to recognize the real-world dangers. This mindset is often reinforced by video games that glamorize reckless driving, blurring the line between virtual excitement and real-life consequences.

Solution
There are no reset buttons or extra lives on the actual road. By drawing a stark contrast between video game racing and real-life speeding, we aim to shatter the illusion of invincibility that some drivers feel behind the wheel. Our message, "Speeding isn’t a game. Please slow down.” serves as a powerful reminder that real roads demand real responsibility.