Stelara

Stelara
TV, Video, Original Content, Website, PR, CRM

Challenge:

Psoriasis is a visible skin condition, but to people suffering from psoriasis, that’s only half the story.

Psoriasis affects the way you think and, ultimately, the way you live, because what no one else sees is how much it invades your thoughts, influences your decisions and shares your everyday moments.

So how do you tell the story of how psoriasis impacts the lives and thinking of people who have it and encourage them to seek help?

Solution:

Psoriasis: The Inside Story, is a campaign that shines a light on the profound impact that psoriasis has on the lives of more than 7.5 million Americans.

To empower those living with psoriasis to take action and live their fullest life, actress Katie Lowes and other leading advocates offer personal perspectives and support on psoriasisinsidestory.com.

The multi-partner program targeted key areas uncovered by research as those most impacted by psoriasis—staying active, travel, style and relationships.

Psoriasis: The Inside Story considered the experiences of people living with psoriasis in order to offer customized disease information and tips to empower individuals to talk openly with their doctor and take control of their psoriasis.

Awards:

2 Clios

The Global Award

DTC National
Gold – Best Established Brand Digital / Social Media Campaign

Shortlist – Best New Brand or Indication Website

Shortlist – Best Patient Engagement or Support Program / CRM Campaign

Shortlist – Best New Brand or Indication Print Campaign

Shortlist – Best New Brand or Indication Television Campaign

Shortlist – Delegate’s Choice: Best Brand