AXIS Capital - Cyber Insurance
AXIS Capital – Cyber Insurance
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PROBLEM
The Sony email hack. The Atlanta ransomware attack. The Equifax data breach.
Cyberattacks disrupt entire organizations. Companies need to protect themselves.
AXIS Capital, a commercial specialty insurer and global reinsurer—needed to break through the cyber insurance clutter.
SOLUTION
Convince companies that cyber insurance isn’t enough. They need a TOTAL CYBER SOLUTION
PREPARE, PREVENT, RECOVER became the AXIS Cyber Insurance mantra.
We launched with a limited budget, and a media plan focused on digital and built a multi-channel campaign across multiple touchpoints.
And to generate some buzz among insurance brokers, we helped AXIS organize a series of world-class events branded the AXIS Cyber INCYTE conferences.
RESULTS
+226& Website visits during the campaign
200 Brokers Attended London Cyber INCYTE Event
25% YOY growth directly attributed to the program
And, no, the results weren’t hacked.
ALSO INCLUDED:
Aviation Insurance website
Renewables Insurance website
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