michael field / executive creative director / writer

michael field / executive creative director / writer

ABC Family

ABC Family
TV, ecommerce, Image Mapping, Video


How do you increase viewership and drive viewer engagement?


The passionate viewers of The Secret Life of the American Teenager can’t get enough of it. And now they can get even more because they can actually “Dress The Part.”

How It Works:

Clothing brands and retailers outfit an entire episode and we image map the show’s online episode to allow click-to-shop functionality.

Now when users watch episodes online, they can simply rollover an article of their favorite star’s clothing to learn more or click to purchase.

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