michael field / executive creative director / writer

michael field / executive creative director / writer

ABC Family

ABC Family
TV, Social, Mobile, Website


How do you increase viewership and drive viewer engagement?


More than ever, viewers want to create, share, and control what they consume. So let’s empower viewers to dictate live TV content in real-time. “Vote the Ending” will be an industry first.

How It Works:

Viewers are instructed to vote on how the episode should end via mobile or online. After the last commercial break the show resumes following the storyline America voted for – which is then acted out live.

This will be the first-ever drama to engage viewers to dictate content in real-time.

(Not 24 hours later. I’m looking at you American Idol.)

  • Type TV / Mobile / Social / Website

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