michael field / executive creative director / writer

ABC Family
TV, Social, Mobile, Website

Challenge:

How do you increase viewership and drive viewer engagement?

Solution:

More than ever, viewers want to create, share, and control what they consume. So let’s empower viewers to dictate live TV content in real-time. “Vote the Ending” will be an industry first.

How It Works:

Viewers are instructed to vote on how the episode should end via mobile or online. After the last commercial break the show resumes following the storyline America voted for – which is then acted out live.

This will be the first-ever drama to engage viewers to dictate content in real-time.

(Not 24 hours later. I’m looking at you American Idol.)