michael field / executive creative director / writer

GE
Live Video, Gaming, Social

Challenge:

How do you extend the “Imagination at Work” positioning and make it more accessible?

Solution:

Leverage large interactive touch-screen display technology and Google Translate so people in New York City and Tokyo can communicate while seeing each other in real-time.

And while we’re at it, let’s have some fun and empower them to play each other in tic-tac-toe.

Result:

The world just got a whole lot smaller.