michael field / executive creative director / writer

michael field / executive creative director / writer


The Pitch – Acura RLX

The Pitch – Acura RLX

Social, Online Video, TV, Print, Outdoor


The Acura RLX was met with middling performance reviews and sluggish sales. The client wanted to youthen the brand, moving from 55+ soon-to-be retirees to 45+ entrepreneurs. The one feature that stood out was its technology.


Capitalizing on the well received technological aspects of the RLX, we developed a 4-part video series called The Pitch, which featured well-known VCs and investors who we asked to test drive the RLX – while a tech-savvy entrepreneur pitched them their big idea.

These are their stories.

The following quarter, the RLX sales figures were the highest they’ve been for the past 13 years.

  • Type Social / Online Video / TV / Print / Brand Print / Outdoor

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