michael field / executive creative director / writer

GE Healthymagination
Live Video in Banner, Interactive, Social, Rich Media

Challenge:

How should GE unveil it’s new “healthymagination” business strategy, a $6 billion investment?

Solution:

For three years running, we positioned GE CEO Jeff Immelt in live video in the banner space (an industry first), each year evolving interaction with the audience. The launch event featured Mr. Immelt while simultaneously allowing users to comment directly in the live video player (another industry first) portraying GE’s sense of immediacy on important issues.

Results:

437,000 viewers. Over 4,000 comments submitted in the live player unit. 212,000 viewed 2+ minutes. Nearly 64,000 viewed 5+ minutes.