michael field / executive creative director / writer

michael field / executive creative director / writer

Greg Norman Collection

HEADLINE

The game may have been invented in Ireland, but we have an Australian to thank for the clothes.

HEADLINE

Feel free to accessorize with iron or wood.

Greg Norman Collection
Print

Challenge:

Launch the latest line of clothing of the Greg Norman Collection.

Solution:

Move beyond the use of puns around Greg’s nickname “The Shark”. Position the brand as a leader and legitimate player in the fashion industry. Tap into the human truth of what Greg and the brand ultimately stand for.


  • Type Brand Print

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